“The question isn’t who is going to let me; it’s who is going to stop me.”
Humans without ambition – Goodbye and Goodluck!
I am a serious marketer and I want to make it big. 5 Years down the line, I want to groom myself into one of the biggest guys in digital marketing a.k.a. ‘The Wolf’. I restlessly ‘çrawl’ the web for intelligent marketing blogs and consume knowledge liberally. I do not mind sharing my learnings with people who respect time and money.
Know the dynamics of the entire marketing funnel, like the back of your hand.
Read ahead. May the Force be with you.
Specialization: Thought leadership
Neil Patel is the co-founder of KISSmetrics, Crazy Egg and Hello Bar, three tools that nearly every SaaS marketer knows, as well as the founder of Quick Sprout, where he helps businesses drive more traffic and make more sales online. Neil also actively consults, invests, blogs and speaks all over the world; in short, he knows what it takes to become a successful entrepreneur.
Analytics: Whatever be the topic, the most striking feature of Neil Patel’s blogs is his love for analytics, which is so obvious in his posts. Neil primarily focuses on analytics to understand customer behaviour to improve conversion rates by tracking the right business metrics.
Actionable: As an entrepreneur, Neil is continuously experimenting and developing new and cutting edge Internet Marketing tactics, while working with some of the biggest brands in the world. All of this experience is reflected in his blog/newsletters. So what Neil offers in his blogs is practical marketing solutions rather than untested hypothesis.
This newsletter will give you practical advice on inbound marketing, It will give you data driven customer insights, it will help you leverage analytics to drive growth, it will guide you towards controlled automation and above all it will give a strong perspective to think about marketing in general. Do not miss out on this newsletter!
Most Shared Article in 2015: How To Use Growth Hacking To Attract and Retain Customers (1.4K Shares)
2. Search Engine Land
Specialization: SEO + SEM + Local Search Marketing
Search Engine Land is a news and information site covering search engine marketing, searching issues and the search engine industry. SearchCap is a daily email newsletter recap of search engine news. It provides a summary of what happened in search at the end of each business day. This includes all stories from Search Engine Land posted that day plus headlines from sources across the web.
SEM & SEO: Subscription to this newsletter will keep you updated on the latest developments in Google and Bing ads, whether they’re tweaking Product Listing Ads, adjusting Enhanced Campaigns, or changing the way ads display on various platforms. This newsletter will also keep you updated on the latest news or how-tos from best SEO practitioners and thought leaders..
Search Engine Land is launching a new industry awards program called “Landy Awards” that will recognize individuals, agencies, and internal marketing teams within the digital marketing community who have demonstrated excellence in executing organic and paid search marketing initiatives. And SEMPO Partners with Search Engine Land for the Landy Awards which will be held on September 30, 2015 in New York City.
The subscription will also keep you updated on the latest news about local search marketing, including tips to help small businesses, franchises and community locations be more visible in locally relevant search results.
Another cool feature about SEL is that they post search engine news stories throughout the day so that the users are informed the instant a new story appears. This is perfect for the content marketers who wants to keep up on everything as soon as it happen.
Most Shared Article in 2015: It’s Official: Google Says More Searches Now On Mobile Than On Desktop (10.7K Shares)
3. Content Marketing Institute
Specialization: Content Marketing + Brand Marketing
Founded by Content Marketing Evangelist and author Joe Pulizzi, Content Marketing Institute, can be described as a blog for brand marketers. The blog and newsletter features some of the best guest bloggers and thought leaders in content marketing space. The newsletter is known for its quality original content.
The blog and newsletter features a post a day written by Pulizzi and other industry leaders who discuss everything related to content, strategy, and tips for hiring. There’s also a weekly round up of current events going on in content marketing, so that readers can learn about the kinds of content other people are putting out. This newsletter is the be-all end-all in content marketing, and a serious source of research and stats.
Resources: Content Marketing Institute also offers many free resources including blogs, webinars, and archived podcasts that you can use to build up your personal knowledge and expertise.
Subscription to this newsletter keeps you updated on one of the most authentic and authoritative opinions in content marketing space.
Most Shared Article in 2015: How to Write Content That Engages Mobile Readers (3.8K Shares)
What makes MWWPR an essential subscription for a marketing professional is their expertise across practice areas and disciplines and their experience in crafting solutions & strategies that make their clients more competitive.
Comprehensive Coverage: This is the only newsletter which covers the PR related exhaustively. It discusses everything from consumer lifestyle marketing to LGBT marketing, presenting left-brained technology with right-brained content for a well-rounded offering, you won’t find elsewhere.
Research: This newsletter is an authority on PR related Research, insights and strategy. It discusses several meaningful insights and practical ways to develop highly effective communications strategies, using a mix of qualitative and quantitative research.
Strategy: It helps you arrive at the strategy behind targeted communication plans and activating consumer behaviors vital to your business – product purchases, brand recommendations and long-term engagement of key stakeholders.
This newsletter will give you a practical understanding of building working relationships with media, analysts, and other influencers that drive the market conversations. It provides you with all the latest information and skills needed to work with influencers to create your own communities, do original research, events and build partnerships. As a marketing person you need to understand and manage PR, in order to move up the ranks, try MWPR, you will not be disappointed!